To help educate African American and Hispanic American audiences about “Game of Thrones” HBO reached out to hip hop and rap artist who had previously self-identified as fans of the show to create a promotional mix tape. The one-of-a-kind album featured Wale, Common and others rapping about each season. It was released on Soundcloud, quickly generating 2 million streams. It got massive press pick up, and all of the involved artists promoted it on their social media platforms (45mln fans+). Did it work? The Season 4 premiere drew 6.635mln same night viewers for the initial telecast—the largest same-night audience for HBO since the finale of “The Sopranos.”

The Daily



Altice USA is moving UPtv and Aspire TV from its Residential Optimum Select, Economy, Value, and

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up