To help educate African American and Hispanic American audiences about “Game of Thrones” HBO reached out to hip hop and rap artist who had previously self-identified as fans of the show to create a promotional mix tape. The one-of-a-kind album featured Wale, Common and others rapping about each season. It was released on Soundcloud, quickly generating 2 million streams. It got massive press pick up, and all of the involved artists promoted it on their social media platforms (45mln fans+). Did it work? The Season 4 premiere drew 6.635mln same night viewers for the initial telecast—the largest same-night audience for HBO since the finale of “The Sopranos.”

The Daily


Comcast Ups Speeds in Utah

Comcast celebrated its own 10G technical milestone Tuesday, announcing it was able to deliver symmetrical 1.25Gbps upload and download speeds over a live production network. The company has also boosted

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.