The broad range of tactics, including digital/social media promotions, the #MySantanaStyle sweepstakes, a live Facebook chat with Carlos Santana, TVE and on-demand presence as well as PR and affiliate promotions made the event HBO Latino’s highest rated concert special and the highest rated original program on the network in 2014. The 30-minute Facebook chat with Santana had over 1,200 likes, 756 comments, and 884 shares and reached more than 400K organic views. And did we mention the estimated number of U.S. paid media impressions? 28 million-plus!

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Friday–March 24

Broadcasters Loop in FCC on their Big 4 LPTV/Multicast Stance

With the FCC embarking on its congressionally required review of media ownership rules, the retransmission jabs are coming in hard and fast.

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Mar 31
The FAXIES Awards 2023 Enter at Best Price by Friday, March 24
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Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
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Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
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