The campaign resulted in 111% ratings increase in Season 3 premiere and 204% ratings increase for finale, respectively, over Season 2. In addition, Season 3 trailer on YouTube was viewed 14 million times within 24 hours compared with 5 million for Season 2. We are not done yet: Facebook fans more than tripled to 6.4 million and Twitter quadrupled to 873 million followers, thanks in part to the campaign, which aimed to transform anticipation for Season 3 into a massive interactive experience linking advertising, events, digital content, fan art, PR and social media.

The Daily

Subscribe
Friday–January 22

On the Hill

House Commerce will hold a committee organizational meeting on Tuesday at 1pm, where it will announce

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up