The campaign resulted in 111% ratings increase in Season 3 premiere and 204% ratings increase for finale, respectively, over Season 2. In addition, Season 3 trailer on YouTube was viewed 14 million times within 24 hours compared with 5 million for Season 2. We are not done yet: Facebook fans more than tripled to 6.4 million and Twitter quadrupled to 873 million followers, thanks in part to the campaign, which aimed to transform anticipation for Season 3 into a massive interactive experience linking advertising, events, digital content, fan art, PR and social media.

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Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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