The campaign resulted in 111% ratings increase in Season 3 premiere and 204% ratings increase for finale, respectively, over Season 2. In addition, Season 3 trailer on YouTube was viewed 14 million times within 24 hours compared with 5 million for Season 2. We are not done yet: Facebook fans more than tripled to 6.4 million and Twitter quadrupled to 873 million followers, thanks in part to the campaign, which aimed to transform anticipation for Season 3 into a massive interactive experience linking advertising, events, digital content, fan art, PR and social media.

The Daily

Subscribe
Wednesday–December 3

Effros: The Section 230 Abyss

The issue is what is called “secondary liability.” That is, to what extent is the ISP responsible for the conduct of its subscribers. This is an incredibly important case that could significantly change the way the internet operates.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
Most Powerful Women Awards Cablefax Most Powerful Women | Join Us on December 4 at Current, NYC
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.