VP, Ad Sales
Food Network/Fine Living Network, Eastern Region
Handling more than 70% of ad sales revenue the Scripps networks generate, Regis has been a nimble liaison between platforms, creating cross-media deals. Nowhere was Regis’ creativity more apparent than when Scripps entries took prizes in our Sales Executive of the Year Awards for brand integration. The campaign featured the winner of Food’s Ultimate Recipe Showdown having his/her favorite recipe served in TGI Friday’s restaurants throughout the country.