Greg Regis

Regis’ sales strategy helps pitch advertisers on how the Travel Channel brand has broadened its appeal to a wider, trendsetting audience, and that in turn has increased demand in upfront and scatter markets. What does he see as cable’s emerging trend? “VOD is a product that is poised to grow both from a consumer and a monetization standpoint,” he says. “As consumer usage and the metrics around that usage grows and becomes more stable, a dependable revenue stream will become a bigger part of cable revenues.”

What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?

Diversity has to reach the level of the top decision makers. Inclusion is great, but the power to craft decisions that guide the industry’s future is more important. 

What qualities do you look for when making a new hire?

Native intelligence, curiosity and integrity are qualities that are a must-have for me.

Name one emerging trend in cable we should all have our eyes on.

VOD is a product that is poised to grow both from a consumer and a monetization standpoint. As consumer usage and the metrics around that usage grows and becomes more stable, a dependable revenue stream will become a bigger part of cable revenues.