Hickman took his cues for the WICT website redesign from market research and Google Analytics, making sure the new site used responsive design to make it compatible with various browsers and devices. A wise move, since post-launch data indicated a 112% increase in mobile phone access. He’s also increased visibility of WICT chapters and national events through innovative social media strategies. “TV and cable are at the forefront of technological developments, and great things are in store for those of us who appreciate and use technology every day,” he says.

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