Greg Hickman

Director of Interactive Media
Women in Cable Telecommunications

Why Him? Hickman is acknowledged as “da man” at WICT who’s kept the association of tech-savvy members on the digital cutting edge. “Our members expect nothing less,” he says. Hickman’s digital innovations at WICT have been adopted by several other associations in and out of cable.

Lather, Rinse, Retweet: WICT significantly has ratcheted up its use of Twitter to spread its message. “We’ve got a lot to share on the topic of gender diversity and we want our followers to see us as a thought leader,” Hickman says.

Who Wins A Fight Between Facebook and Twitter? “Twitter. The spread-ability of the information we post is immediate, vast, and measurable. We usually see significant correlating jumps in traffic to our Website on days when we send out several good tweets. Our Facebook page has more of a friendly, laid-back vibe. It serves a different purpose.”

What You Miss About Analog: “People seemed to take more time to think things through before reacting than they do today. So much of what we’re now doing is immediate and from the gut. Sometimes the brain and the heart need to take time to weigh in, too.”