It wasn’t easy for Sharknado 3 to surpass the buzz from the second installment of the movie franchise—which amounted to 1 billion Twitter impressions in 2014—but together Glow and Syfy made it happen. They leveraged celebrities who made cameos in the film, created custom content and graphics as teasers, and partnered with influencers such as Carmen Electra and Julia Kelly to create their own content. They also created a Twitter War Room to provide real-time responses to fans and even had graphic designers on hand to make content on the fly. The result: 2 billion Twitter impressions the day of the Sharknado 3 premiere.

 

Honorable Mentions:

Comcast – #FirmaMiTweet / #SignMyTweet

ARRIS Group, Inc. – @ARRIS

truTV – #HaveUFoundtruTV Campaign

Turner Sports – @NBAonTNT Twitter

The Daily

Subscribe
Tuesday–May 5

Charter’s California Settlement Details

As part of a settlement agreement in California, Charter has agreed to offer statewide residential broadband promotions at fixed monthly rates for three years

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.