It wasn’t easy for Sharknado 3 to surpass the buzz from the second installment of the movie franchise—which amounted to 1 billion Twitter impressions in 2014—but together Glow and Syfy made it happen. They leveraged celebrities who made cameos in the film, created custom content and graphics as teasers, and partnered with influencers such as Carmen Electra and Julia Kelly to create their own content. They also created a Twitter War Room to provide real-time responses to fans and even had graphic designers on hand to make content on the fly. The result: 2 billion Twitter impressions the day of the Sharknado 3 premiere.

 

Honorable Mentions:

Comcast – #FirmaMiTweet / #SignMyTweet

ARRIS Group, Inc. – @ARRIS

truTV – #HaveUFoundtruTV Campaign

Turner Sports – @NBAonTNT Twitter

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