Gemma Toner
By
| February 4, 2014
SVP, Marketing and Business Development
Cablevision Systems Corp.
Cablevision’s research, audience measurement and interactive ad marketing initiatives are under Toner’s watch. She played a key role in the MSO’s interactive ad product Optimum Select and orchestrates marketing partnerships and retention initiatives. A working mom, she draws inspiration from her children, whose “uncensored reactions and delight” remind her to think differently. “As adults we tend to overcomplicate things, where children call it like it is. The trick is to apply this in all that we do.”