Frances Berwick
Berwick is certainly ending 2014 on a high note. Her recent promotion to lead NBCU’s newly branded Lifestyles Network group is validation of her hard work and nose for programming lifestyle content that drives audiences across platforms. Adding Esquire Network and E! to her purview of Bravo and Oxygen gives Berwick the pop culture crown at the company, and hit-making in the age a fragmented viewing is top of mind. “Despite the explosion in originals across the cable spectrum, there have been few, if any, real breakout hits this year,” she says. “What constitutes a hit has shifted to a cumulative, 30-day or more aggregation of viewers vs. the bang of a one-night stand.”
What’s been the biggest story in cable this year?
Despite the explosion in originals across the cable spectrum, both scripted and unscripted, there have been few, if any, real breakout hits this year. And what constitutes a hit has shifted to a cumulative, 30-day or more aggregation of viewers versus the bang of a one-night stand.
How do you define a successful career?
The combination of sustained business or creative results in line with or exceeding expectations, a happy, challenged workforce, and a pipeline of strong, diverse talent coming up the ranks.
When not in the office, where are we likely to find you?
In bed or on a plane, usually with a glass of wine and/or a bar of chocolate in either.