VP, Field Management
A winner of 12 CAB awards, Mallace has done nearly everything there is to do in ad sales at Cox, including regional and national ad sales.
Biggest Challenge: “We must ensure that we are communicating relevancy with our customers and truly understanding their needs so we can provide the best sales/marketing solutions for their business success. We also need to align our internal customers with what that means and build the infrastructure to accommodate these new business opportunities. This will allow us to be an indispensable partner.”