Walker cultivates FEARnet’s brand and deploys its message across multiple platforms. She’s currently building additional exposure for the net’s linear channel through integrated promotions and developing soon-to-be-announced partnerships with major film studios. The skill that’s been the most useful to Walker is the ability to listen. But it’s also the skill upon which she’d most like to improve, particularly when it comes to social marketing. “By being a ‘good’ online listener, I’m then able to provide a meaningful dialogue with our fans and make an impact on how they spend their time engaging with our brand,” she says.