SEC football is a religion in the South. So schools were understandably concerned that their fans and alumni might not be able to access ESPN’s new network. That’s why it was critical that ESPN target these markets early with special events and messaging, spurring them to sign up at Over 14 months, ESPN had more than a dozen grassroots events spreading the word. It also made sure to get execs and announcers appearing at industry events in “pressure markets” to help drive distribution. The crusade continued right up to its August launch, with special media events (a preview of the net in Charlotte and a NYC media day). The high demand and extensive MVPD deals have led some to declare it one of the most successful network launches in cable history.

The Daily


Broadcasters Loop in FCC on their Big 4 LPTV/Multicast Stance

With the FCC embarking on its congressionally required review of media ownership rules, the retransmission jabs are coming in hard and fast.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Mar 31
The FAXIES Awards 2023 Enter at Best Price by Friday, March 24
Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.