ESPN has made its website just as critical to its fans as the television network itself, offering up enterprise storytelling, video, stats, columns and so much more. That’s the sort of power a fully supported website can have, with ESPN employing a professional staff of full-time writers, reporters, editors and columnists, creating content day and night. ESPN.com is always looking for ways to better reach fans. Case in point, it’s recent efforts to amp up long-form journalism with rich visual and dual layers of text.

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The Cable Comeback

Commentary by Steve Effros It’s happening faster than I thought it would: the realization that the “cable” model of delivering video was the right, and probably only workable business model. “Cable”

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