ESPN has made its website just as critical to its fans as the television network itself, offering up enterprise storytelling, video, stats, columns and so much more. That’s the sort of power a fully supported website can have, with ESPN employing a professional staff of full-time writers, reporters, editors and columnists, creating content day and night. ESPN.com is always looking for ways to better reach fans. Case in point, it’s recent efforts to amp up long-form journalism with rich visual and dual layers of text.

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Circumstances have conspired to require me to do the food shopping for our household these days, something I had always avoided. I have an almost preternatural aversion to the unending aisles of major food

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