Claytor has added more than 20 new affiliate partnerships at Entertainment Studios, and 7% and 8% to subscriber growth and revenue, respectively. To him, diversity means “organically grasping the concept of multiethnic inclusion without thought or directive, and experiencing how it profoundly influences, innovates and enhances our world.” But there is room for improvement. “The cable industry needs to continue creating awareness, educating, and holding companies and individuals more accountable,” he says.

What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?

Organically grasping the concept of multiethnic inclusion without thought or directive, and experiencing how it profoundly influences, innovates and enhances our world. The cable industry needs to continue creating awareness, educating, and holding companies and individuals more accountable.

What’s been your company’s biggest innovation this year?

Expanding presence in the OTT space.  In addition to SMARTTV.COM, Entertainment Studios Networks’ TVE launch has resulted in partnerships with AT&T U-verse and CenturyLink.

Name one emerging trend in cable we should all have our eye on?

New entrants into the content/distributor space that will continue to drive innovation and impact the consumer experience.

The Daily

Subscribe

Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up