EPIX

EPIX got fans excited about the world premiere of the Madonna special by giving fans the opportunity to undergo the same sort of commitment the singer does to prep for her 88-city world tour. A national casting call went out to dancers, fans and fitness freaks, giving them a chance to audition to work out with Madonna and Elizabeth Vargas of “Good Morning America” (EPIX’s media partner). Of course, the workout in Central Park was featured in a live GMA broadcast. Other elements included a red carpet premiere events in NYC. Madonna’s participation in the event assured press coverage, but EPIX took it a step further inking an exclusive partnership with “Access Hollywood.”