Ed Renicker
Chief Operating Officer
Cablevision Systems Corporation
You have to go back more than 20 years to understand the scope of Ed Renicker’s influence and legacy when it comes to the NYC-area media market. Indeed, he was central to establishing the New York Interconnect in 1993 and growing it into the juggernaut it has become, enabling advertisers to buy spots across more than 80 cable nets. These days, Renicker oversees all revenue within Cablevision Media Sales including the Local Sales Group, News 12 and of course the New York Interconnect—but that’s not all. He also helped make Cablevision’s advanced advertising products a reality for clients, shepherding everything from interactive branded channels to household addressable TV spots to census-level audience tuning data that supercharges audience-based and impression-based campaigns. Before Cablevision, Renicker paid his dues in commercial production with ad firm Rosenfeld, Sirowitz, & Lawson as well as a stint as a Senior Media Planner at Young & Rubicam for accounts such as New York Telephone, Gillette, Thomas’ English Muffins, and Kraft Foods. Renicker, who earned his B.A. in Communications from the New York Institute of Technology in 1983, lives in Mahwah, NJ, with his wife, Susan and their three sons.