Doug Herzog
Title: President, Viacom Music and Entertainment Group
Years in Cable: 32
Education: Emerson College

Cyma Zarghami
Title: President, Viacom Kids’ and Family Group

Earlier this year Viacom restructured its network groups, with Herzog heading up the newly-formed Viacom Music and Entertainment Group and Zarghami overseeing the expanded Viacom Kids and Family Group. The division of labor allows each exec to focus their considerable strengths on opposite ends of the cable spectrum. Given their exemplary histories with Viacom, this could turn out as a pretty smart way to help the company’s networks band together to maximize their collective impact with social media and cross-channel marketing, which is top of mind for top dog Philippe Dauman.

Herzog
Twitter, Instagram or Snapchat?  Insta!
Favorite Cable Show Memory: Dawn of the 80’s, Vegas. Not sure if it was the Cable Show but it was the day after St. Patrick’s Day. Ted rolls into the CNN booth at around 11 in green pants. Me: “Hey, Ted. Why the green pants? St. Patrick’s Day was yesterday.” Ted: “Yeah, I know. I fell asleep in my clothes last night and didn’t feel like changing this morning.”
The awards show the industry needs right now is… less award shows.
Desert island album: Blood On The Tracks
Favorite TV show as a kid: “The Honeymooners”
The last time I had a good laugh was… Comedy Central’s Bieber Roast

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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