Nothing like marketing danger and intrigue. Discovery’s Skywire stunt with Nic Wallenda became the highest rated live event in network history, captivating more than 21 million US viewers and generating more than 2 million streams. It was also Discovery’s most social event ever with more than 1.3MM tweets.

The Daily


Representation Matters: Fewer Women, People of Color on TV

Nielsen released its first-ever report of the television media landscape’s progress and gaps in on-screen inclusion.

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