Affiliate and Partnership Marketing | Discovery Channel – 2015 Shark Week Affiliate Promotions

Discovery positioned Shark Week as something exciting for distributors to be involved with through numerous tactics, including stunts, prizes and screenings. To name a few: With AT&T, its Buzz entertainment channel featured two programs on Jaws with event kits for viewers. Comcast gave Xfinity viewers a chance to win Shark Week beach prize packs, and Cox hosted eight advanced screenings across the country. The results: Discovery’s domestic distribution reached about 75.2 million subs.

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FCC Launches Update to Broadband Health Map

The FCC updated its Mapping Broadband Health in America platform Friday to include new variables to better examine maternal health. Now, the platform allows users to visualize and survey

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