Affiliate and Partnership Marketing | Discovery Channel – 2015 Shark Week Affiliate Promotions
Discovery positioned Shark Week as something exciting for distributors to be involved with through numerous tactics, including stunts, prizes and screenings. To name a few: With AT&T, its Buzz entertainment channel featured two programs on Jaws with event kits for viewers. Comcast gave Xfinity viewers a chance to win Shark Week beach prize packs, and Cox hosted eight advanced screenings across the country. The results: Discovery’s domestic distribution reached about 75.2 million subs.