Affiliate and Partnership Marketing | Discovery Channel – 2015 Shark Week Affiliate Promotions

Discovery positioned Shark Week as something exciting for distributors to be involved with through numerous tactics, including stunts, prizes and screenings. To name a few: With AT&T, its Buzz entertainment channel featured two programs on Jaws with event kits for viewers. Comcast gave Xfinity viewers a chance to win Shark Week beach prize packs, and Cox hosted eight advanced screenings across the country. The results: Discovery’s domestic distribution reached about 75.2 million subs.

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FCC Order on DISH Designated Entities

The FCC made it official Monday, releasing an order on remand finding that SNR Wireless LicenseCo and Northstar Wireless are controlled de facto by DISH and thus ineligible for the $3.3bln in AWS-3 bidding

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