Affiliate and Partnership Marketing | Discovery Channel – 2015 Shark Week Affiliate Promotions

Discovery positioned Shark Week as something exciting for distributors to be involved with through numerous tactics, including stunts, prizes and screenings. To name a few: With AT&T, its Buzz entertainment channel featured two programs on Jaws with event kits for viewers. Comcast gave Xfinity viewers a chance to win Shark Week beach prize packs, and Cox hosted eight advanced screenings across the country. The results: Discovery’s domestic distribution reached about 75.2 million subs.

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Programming

Big goal for fuboTV, with the vMVPD acquiring the exclusive streaming rights to the remaining 70 qualifying matches to the Qatar World Cup 2022. Match windows will begin in June and run through 2021 into early 2022. The streamer also has re-air and highlight rights and match coverage featuring both English and Spanish commentary.

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