It’s a 26-year-old franchise, but with this ad campaign you’d never guess it. With the help of a Hollywood puppet maker, Discovery Channel’s team created Snuffy the Seal… and promptly snuffed him out. The clever tagline “It’s a bad week to be a seal. For the rest of us it’s pretty awesome” says it all. To sum up: Faux reporters and cameramen rushed to the scene of a rescued Snuffy, only to film a shark snatching him up in front of an army of aghast onlookers. As for the results? Snuffy gained 7 million fans, and 2013 was Shark Week’s best ever.

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Wednesday–December 1

Arnold to Step into Iger’s Shoes

Susan Arnold has been elected to chair Disney ’s board, effective Dec 31. The 14-year board member will succeed Bob Iger when he bids the company adieu at the end of

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