Put simply, DSCOVRD’s mission is to provide fans with compelling science-related news and current events. Launched in March 2015 as part of a digital content initiative with sister net TLC, the blog offers original news and current events content. Space, tech and nature entries do particularly well with high-income men between 25-34, but female demos are drawn to DSCOVRD’s animal and wildlife stories. Some 10 months after its launch, DSCOVRD accounts for more than 5% of all traffic to discovery.com on any given day. The blog is forecasted to receive approximately 20 million page views in its first 12 months.


The Daily


The Olympics are Here

If you skipped out on NBC ’s first-ever live morning broadcast of the Olympics Opening Ceremony today (and since it started at 6:55am ET, we don’t blame you), don’t worry. You can watch it in primetime

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