With the help of some Swedish special effects masters, Discovery Channel took its viewers on the ultimate shark ride. The end result was a “So Sharky” campaign that led to the best Shark Week Ever. Some 42 million people made it the highest-rated Shark Week in its 27-year history among P/W25-54 & W18-49, and #1 primetime network in all of TV among M18-49 & M18-34. The barter marketing partnerships scored over 80 million impressions.

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Fragmentation ‘A Real Priority’ as New NBA Deal Begins

The NBA is entering a new era when it tips off the 2025-26 season. Off the hardwood, the league is embarking on a new 11-year media rights deal—one that closes the book on a partnership that stretches back nearly four decades.

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