With the help of some Swedish special effects masters, Discovery Channel took its viewers on the ultimate shark ride. The end result was a “So Sharky” campaign that led to the best Shark Week Ever. Some 42 million people made it the highest-rated Shark Week in its 27-year history among P/W25-54 & W18-49, and #1 primetime network in all of TV among M18-49 & M18-34. The barter marketing partnerships scored over 80 million impressions.

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Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate. The programmer teamed up with four new companies including

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