DirecTV in 2014 took the bold step of expanding its popular Sunday Ticket service to the digital realm—but it raised new promotional challenges for a company used to promoting the service only to existing DirecTV subscribers. For example, DirecTV marketed SundayTicket.tv with surgical precision at college campuses, using highly advanced offline/online matching, geo-fencing, content marketing and partnership marketing.

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Wireless veteran Stephen Stokols joined DISH as evp, Boost Mobile . Stokols, who most recently served as founder/CEO of wireless venture FreedomPop , will report to DISH group

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