DirecTV in 2014 took the bold step of expanding its popular Sunday Ticket service to the digital realm—but it raised new promotional challenges for a company used to promoting the service only to existing DirecTV subscribers. For example, DirecTV marketed with surgical precision at college campuses, using highly advanced offline/online matching, geo-fencing, content marketing and partnership marketing.

The Daily



Wireless veteran Stephen Stokols joined DISH as evp, Boost Mobile . Stokols, who most recently served as founder/CEO of wireless venture FreedomPop , will report to DISH group

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up