DirecTV took on a big job when in 2013 it started redesigning its authenticated portal site, using a new “Agile” framework tailored to the corporate structure. By relying on fewer meetings with fewer attendees, more collaboration, dedicated IT scrum teams and a “feedback loop” that encouraged full participation, DirecTV was able to maximize effectiveness and create a stellar portal. The result is a more tailored experience, responsive to various screen sizes, more robust browse and discovery features, bolder artwork and design flair and a “flip card” experience to quickly access new content. Overall, the entire app is more intuitive and truly an example of how to implement an authenticated experience that’s simple and straightforward.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.