Acquisition and Upgrade Marketing | DigitasLBi – XFINITY High-Value Variable Magalog

Customization was key to success in this campaign. The long-form direct mail piece with a magazine feel featured an array of offers that could be swapped out per regional needs or anticipated consumer preferences. Personalization was integrated by weaving addressee information into the piece. Wi-Fi maps referenced nearby towns. Sentences began with the subject’s name. The sports section promoted local teams. The variable magalog delivered a 35% lift in unique response rate compared to the current champion. It did so well that it will be incorporated into the rotation of champion tactics for future mailings.

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Thursday–April 24

Gomez Hits the Road

FCC Commissioner Anna Gomez got her First Amendment Tour underway in D.C., kicking off the campaign that seeks to challenge what she described as “the greatest threat to freedom.” Thursday’s

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