Acquisition and Upgrade Marketing | DigitasLBi – XFINITY High-Value Variable Magalog

Customization was key to success in this campaign. The long-form direct mail piece with a magazine feel featured an array of offers that could be swapped out per regional needs or anticipated consumer preferences. Personalization was integrated by weaving addressee information into the piece. Wi-Fi maps referenced nearby towns. Sentences began with the subject’s name. The sports section promoted local teams. The variable magalog delivered a 35% lift in unique response rate compared to the current champion. It did so well that it will be incorporated into the rotation of champion tactics for future mailings.

The Daily


Internationally Speaking

The NHL is going global. That seven-year Disney – ESPN deal announced in March includes the right to bring games to 109 countries beginning with the 2021-22 season. Coverage will appear across Disney’s ESPN

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