It’s fair to say Mogollon has mastered the Latino millennial market. In just more than three years since she took over as GM, Telemundo has solidified its position as a top dog in the Hispanic market for both the 18-49 and coveted 18-34 demo. The latter is a particular sweet spot, as the network aims to superserve Latino millennials with 200-plus hours of original programming in 2013-14, much of it in the reality genre. With an audience that over-indexes on just about every tech and digital metric, fans can expect big, multiplatform rollouts for upcoming launches “Viva Los Vargas,” featuring boxing champ Fernando Vargas, and real estate reality show “Reinas de Realty.” Says Mogollon: “Taking strategic programming risks and seeing them succeed is incredibly gratifying on so many levels.”

The Daily



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