SVP, Marketing & Product Management, Comcast Business, Comcast Cable

Hasty leads a division that’s one of the fastest-growing segments of Comcast Cable. In this role, she oversees all Comcast Business national brand marketing and advertising as well as the development and rollout of all the company’s business-focused products and services, including pricing and go-to-market strategy. She’s also a member of the Women’s Network, an employee resource group at Comcast, and is the Comcast business sponsor for WICT. “Listen and learn, and find great role models to help you seek out other perspective and possibilities,” Hasty would advise her teen self, adding, “The awkward teenage years do pass.”

Which sector of the cable industry best demonstrates gender equality? Which could use some enlightenment?

The Media and Entertainment sectors set a great example in gender equality for us all, although there is still some important work to do in pay equality. From strong and confident news anchors to our executive leaders for NBCU media brands, we see women setting a great example every day. The more traditional cable operator segments could use more diversity, especially at the top. According to McKinsey, 72% of corporative executives believe there is a direct connection between gender diversity and improved financial success – we need to be better at executing on that core belief in our cable operations talent practices.

What advice would you give your 13-year-old self?

Speak up and be bold! Ask for help. Listen and learn, and find great role models to help you seek out other perspectives and possibilities. The friends that take the time to challenge you to be your best self are the ones that will have lifelong impact! And, the awkward teenage years do pass…

What’s been the biggest story in cable this year?

The focus and investment in improving customer experience, especially at Comcast. From better service levels to on-time guarantees to self-service tools and apps for convenience and control, the positive momentum in NPS and customer satisfaction is long overdue for the cable sector. I’m glad to be a part of it to witness firsthand how united we are as employees and shareholders in our concerted effort to become a customer-focused company.

 

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