Manager, Brand Strategy & Media, A&E Television Networks
Wager helped launch and market shows such as “Duck Dynasty,” “Bates Motel” and “Wahlburgers,” focusing her efforts on media planning and amplifying the network’s reach and engagement. Among recent accomplishments, she developed a robust media campaign for the Critics’ Choice Movie Awards that were airing on A&E for the first time, and she launched a targeted campaign for “Married at First Sight.” The tech item she couldn’t live without? “My iPhone and all of the apps that occupy it.”
What makes you most excited about this industry as you advance in your career?
The rapidly evolving television landscape is exciting to me because it has created a period of outstanding content. With consumers now having so many options for television viewing, it has forced networks and other content companies to create content that is high quality and best in class. There are so many incredible series that have come out over the past few years and I’m excited to see what’s to come. As a marketer, my job is particularly exciting during this time as it means that there are constantly new tactics and unique strategies that can be implemented to reach potential new viewers.
What is one habit that makes you most successful?
I believe that my need to stay constantly informed on all things television, entertainment, and pop culture has made me successful. Remaining constantly immersed in the landscape has helped me to be successful because I am always aware of what our competitors are doing and keeping an eye on what works, what didn’t, and what can we do next that is bigger and better.
What tech item or social platform could/couldn’t you live without?
My iPhone and all of the apps that occupy it.