Daniel York
Title: Chief Content Officer, DirecTV
Years in Cable: 25+

In addition to fighting ever-rising retransmission costs and hammering out contract renewals with major programming partners, York has been heavily involved in the launch of Yaveo, DirecTV’s first OTT streaming service for Spanish-language viewers. On the programming side, York oversees DirecTV’s Audience Network, which has entered the original content game with innovative series like “Rogue” and “Full Circle.” In high demand on the L.A. party circuit, you’ll probably see York at the next Hollywood bash—assuming he can steal a few minutes away from the negotiating table.

Should the industry embrace or reject “virtual MSOs” and why? Jury is still out
Favorite Screen: Large 4K TV with DirecTV’s Genie Go, supplemented by a tablet
The day we get multiplatform measurement is the day I… can deliver more content to more devices
Apple iwatch or Rolex? IWC
Twitter, Instagram or Snapchat? Pots
Desert Island Album: Best of Terry Jacks

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Olympic Preparations

Final preparations are being made as the Olympics stand just over a week away. Comcast introduced enhanced 4K from Xfinity and other improvements for X1 users for the Games. It combines 4K video delivered at

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