MetroCast was on a mission to update its image to reflect current capabilities and the aspirational, sophisticated and professional image it wants to project. Enter D4 Creative Group, which developed a contemporary image campaign “MetroCast begins with ME” to emphasize how its services complement its customers’ digital lifestyles. This tech-friendly tone flowed into newly launched residential and business websites. Other outreach included TV, radio, newspaper/print, direct mail, outdoor and in-system signage. The results were higher acquisition and retention numbers, and improved website traffic.

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Tuesday–December 2

Nexstar-Tegna Review Gets Underway at FCC

President Trump ’s comments on the national ownership debate didn’t stop the FCC from officially initiating its review of Nexstar and Tegna ’s proposed merger. The two hope to transfer the licenses of 64

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