MetroCast was on a mission to update its image to reflect current capabilities and the aspirational, sophisticated and professional image it wants to project. Enter D4 Creative Group, which developed a contemporary image campaign “MetroCast begins with ME” to emphasize how its services complement its customers’ digital lifestyles. This tech-friendly tone flowed into newly launched residential and business websites. Other outreach included TV, radio, newspaper/print, direct mail, outdoor and in-system signage. The results were higher acquisition and retention numbers, and improved website traffic.

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Tubi Taps TikTok Creators

We’ve come full circle. While we keep hearing that what the kids want is shorter and shorter video content, Tubi is now tapping TikTok creators to develop original long-form content for the AVOD. On

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