MetroCast was on a mission to update its image to reflect current capabilities and the aspirational, sophisticated and professional image it wants to project. Enter D4 Creative Group, which developed a contemporary image campaign “MetroCast begins with ME” to emphasize how its services complement its customers’ digital lifestyles. This tech-friendly tone flowed into newly launched residential and business websites. Other outreach included TV, radio, newspaper/print, direct mail, outdoor and in-system signage. The results were higher acquisition and retention numbers, and improved website traffic.

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Thursday–September 18

Dem Leaders Want Answers from Carr on Kimmel

FCC Chair Brendan Carr ’s inbox must have been burning Thursday. “Although broadcasters are obligated to act in the public interest—in return for receiving access to the public airwaves—this

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