MetroCast was on a mission to update its image to reflect current capabilities and the aspirational, sophisticated and professional image it wants to project. Enter D4 Creative Group, which developed a contemporary image campaign “MetroCast begins with ME” to emphasize how its services complement its customers’ digital lifestyles. This tech-friendly tone flowed into newly launched residential and business websites. Other outreach included TV, radio, newspaper/print, direct mail, outdoor and in-system signage. The results were higher acquisition and retention numbers, and improved website traffic.

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Friday–August 7

Scripps Moves Forward After Whirlwind Week

Scripps was firmly among the chorus of broadcasters cheering after Thursday’s FCC meeting that saw the agency repeal the 39% national broadcast ownership cap. Chief among the company’s reasons is the

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