With the goal of driving traffic to Hallmarkchannel.com and boosting ratings for its Countdown to Christmas campaign, the network created a sweepstakes for a chance to win a trip to the North Pole. A digital experience with puzzles and games unlocked each week enlisted kept fans engaged throughout the buildup.

The Daily



Comcast named Elaine Barden vp, business development for the company’s West Division, heading up business

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