With the goal of driving traffic to Hallmarkchannel.com and boosting ratings for its Countdown to Christmas campaign, the network created a sweepstakes for a chance to win a trip to the North Pole. A digital experience with puzzles and games unlocked each week enlisted kept fans engaged throughout the buildup.

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Tuesday–October 21

WBD Up for Sale

Warner Bros. Discovery put up a “For Sale” sign in its front yard Tuesday morning. After weeks of speculation regarding a Paramount bid and potential interest from Netflix and Comcast , WBD confirmed it

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