With the goal of driving traffic to Hallmarkchannel.com and boosting ratings for its Countdown to Christmas campaign, the network created a sweepstakes for a chance to win a trip to the North Pole. A digital experience with puzzles and games unlocked each week enlisted kept fans engaged throughout the buildup.

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State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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Cablefax 100 Awards Nominations Open November 13th, 2024.
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