With the goal of driving traffic to Hallmarkchannel.com and boosting ratings for its Countdown to Christmas campaign, the network created a sweepstakes for a chance to win a trip to the North Pole. A digital experience with puzzles and games unlocked each week enlisted kept fans engaged throughout the buildup.

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EchoStar Outlines Life With Less Spectrum

EchoStar CEO Hamid Akhavan didn’t beat around the bush during Monday’s investor presentation—the company probably wouldn’t have held it if it hadn’t already been scheduled.

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