VP, Digital Media
Original Web content often comes from outside cable, but Parks’ effort to change that – at least from IFC’s perspective – deserves kudos. In fact, his work on original series and IFC Media Lab Studios drove ’08 ad sales up by 200% while simultaneously increasing page views by 22%. Under his watch, IFC has increased from 2 to 6 its number of Web series, and users have uploaded 1800 of their own videos to IFC.com. Talk about staying on brand.