Cox went after a hard-to-reach segment with a clever campaign that includes some hilarious videos. And it has the numbers to back it up. The spots featured millennials doing millennial, hipster things to the point of parody (polishing vinyl, eating cupcakes, binge-watching while doing yarn art). The millennial Facebook campaign drove 4.4 million video views and 22.7K clicks to the site. The 18-34 demo also exhibited a higher video completion rate than the over 35s. The campaign drove order rates up to 7X higher than business-as-usual demand driving activity on Facebook.

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FCC, Nexstar Respond in D.C. Circuit

The most interesting tidbit from the FCC’ s opposition to emergency petitions for a writ of mandamus related to the Nexstar-TEGNA merger in the D.C. Circuit is that the application for review of the Media

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