Cox went after a hard-to-reach segment with a clever campaign that includes some hilarious videos. And it has the numbers to back it up. The spots featured millennials doing millennial, hipster things to the point of parody (polishing vinyl, eating cupcakes, binge-watching while doing yarn art). The millennial Facebook campaign drove 4.4 million video views and 22.7K clicks to the site. The 18-34 demo also exhibited a higher video completion rate than the over 35s. The campaign drove order rates up to 7X higher than business-as-usual demand driving activity on Facebook.

The Daily

Subscribe
Friday–April 9

Programming

Big goal for fuboTV, with the vMVPD acquiring the exclusive streaming rights to the remaining 70 qualifying matches to the Qatar World Cup 2022. Match windows will begin in June and run through 2021 into early 2022. The streamer also has re-air and highlight rights and match coverage featuring both English and Spanish commentary.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.