Cox went after a hard-to-reach segment with a clever campaign that includes some hilarious videos. And it has the numbers to back it up. The spots featured millennials doing millennial, hipster things to the point of parody (polishing vinyl, eating cupcakes, binge-watching while doing yarn art). The millennial Facebook campaign drove 4.4 million video views and 22.7K clicks to the site. The 18-34 demo also exhibited a higher video completion rate than the over 35s. The campaign drove order rates up to 7X higher than business-as-usual demand driving activity on Facebook.

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Programming

Big goal for fuboTV, with the vMVPD acquiring the exclusive streaming rights to the remaining 70 qualifying matches to the Qatar World Cup 2022. Match windows will begin in June and run through 2021 into early 2022. The streamer also has re-air and highlight rights and match coverage featuring both English and Spanish commentary.

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