Cox went after a hard-to-reach segment with a clever campaign that includes some hilarious videos. And it has the numbers to back it up. The spots featured millennials doing millennial, hipster things to the point of parody (polishing vinyl, eating cupcakes, binge-watching while doing yarn art). The millennial Facebook campaign drove 4.4 million video views and 22.7K clicks to the site. The 18-34 demo also exhibited a higher video completion rate than the over 35s. The campaign drove order rates up to 7X higher than business-as-usual demand driving activity on Facebook.

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Friday–January 30

Charter Posts First Video Gains Since 2020

Charter’s streak of video declines came to a halt Friday when the company announced 44,000 total video net additions in 4Q25. And while it might not be a trend Charter sees as holding true in the long term, for now, it can celebrate a feat it hasn’t been able to say in 21 quarters.

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