SVP, Domestic Distribution
Discovery Communications

Talk about making a splash. Menzel’s innovative cross-network partnership strategy with top affiliates to promote the most recent Shark Week garnered $3 million in unpaid media and over 65 million impressions. The increased viewer engagement resulted in Discovery Channel’s most-watched week in history. Menzel suggests new cable executives study consumers and how they interact and connect with Discovery products: “We live in an age of information overload, and true success is never losing sight of those who interact with your product,” she says.

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Turner Strikes MLB Deal Extension

Turner Sports re-upped its rights deal with Major League Baseball , signing a seven-year deal valued at nearly $3.75bln. Turner will pay approximately $535mln/year through 2028 to carry America’s

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