SVP, Domestic Distribution
Discovery Communications

Talk about making a splash. Menzel’s innovative cross-network partnership strategy with top affiliates to promote the most recent Shark Week garnered $3 million in unpaid media and over 65 million impressions. The increased viewer engagement resulted in Discovery Channel’s most-watched week in history. Menzel suggests new cable executives study consumers and how they interact and connect with Discovery products: “We live in an age of information overload, and true success is never losing sight of those who interact with your product,” she says.

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State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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