Comcast and Mr. and Mrs. Jones have a good thing going. This targeted campaign with Burrell was aimed at getting more African Americans to choose Xfinity’s products. The campaign, which ran from April to December, featured print, radio and digital elements. People are always trying to keep up with the Joneses, but the ads showed how the family got so far ahead in the first place—with Xfinity.  The clever spots resonated, with ad awareness up significantly in Q4 among African Americans when compared to the general market. Plus it drove consideration among African American non-subs vs. the general market (47% vs. 37%).

The Daily

Subscribe
Monday–May 12

Fox DTC Service Is All-in-One

Fox ’s DTC streaming offering has an official name and it’s less confusing than what Disney is doing with ESPN , ESPN and ESPN+ . Meet Fox One , which brings Fox’s VOD programming and linear channels

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.