Comcast and Mr. and Mrs. Jones have a good thing going. This targeted campaign with Burrell was aimed at getting more African Americans to choose Xfinity’s products. The campaign, which ran from April to December, featured print, radio and digital elements. People are always trying to keep up with the Joneses, but the ads showed how the family got so far ahead in the first place—with Xfinity.  The clever spots resonated, with ad awareness up significantly in Q4 among African Americans when compared to the general market. Plus it drove consideration among African American non-subs vs. the general market (47% vs. 37%).

The Daily

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Wednesday–April 24

Effros: The Utility of Competition

the underlying theories now being bandied about for either regulating broadband internet access services (BIAS) as a utility or something that should be freely competitive are in major conflict.

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