Starting in 2010 as a series of 5-minute videos released over 5 weeks, the program was designed to engage time-challenged executives and present news and discussion. It has grown to become a popular webcast series, with the 2013 program year being the most successful yet. The timely topic of multiscreen in the October webcast drew a record-setting 1,431 registrants, 2,799 pages views and 2,764 unique visitors. Live attendance was 51% of total registrants vs the industry average percentage of 42%.

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