Comcast set out to redesign its EveryBlock.com from a website to a platform-based service, requiring the MSO to assemble an EveryBlock team managed by the Comcast Local Media Development group that included a hodge-podge of developers, designers, content specialists and community outreach specialists, among others. It was a complicated project to say the least. But in the end, each hyper-local iteration found success, with visit duration on all sites is averaging 7 minutes and the open rate for daily digest emails is 52%.

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Friday–April 19

WICT Network Honors PAR Wins

A packed house turned out for The WICT Network ’s Signature Luncheon, celebrating 20 years of its PAR Initiative for measuring gender diversity in the industry. MSNBC ’s Stephanie Ruhle sat down for a

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Apr 25
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