Comcast set out to redesign its EveryBlock.com from a website to a platform-based service, requiring the MSO to assemble an EveryBlock team managed by the Comcast Local Media Development group that included a hodge-podge of developers, designers, content specialists and community outreach specialists, among others. It was a complicated project to say the least. But in the end, each hyper-local iteration found success, with visit duration on all sites is averaging 7 minutes and the open rate for daily digest emails is 52%.

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Monday–December 22

Spectrum Wars: Cable Loses Some, Maybe Wins Some

Cable has some concerns over a 6G memorandum issued late Friday by the White House—chiefly, that it doesn’t focus on WiFi.

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