What a way to tell a story… When Comcast wanted to show off how its developed the industry’s first talking guide to help customers with visual disabilities, it turned to a young “Wizard of Oz” fan Emily. The girl explains what she sees when she watches the movie—then Comcast worked with Hollywood artists to bring her vision to life. The company created a 60-second film called “Emily’s Oz” along with a 6-minute documentary and 3 additional mini-docs. It was the first commercial to ever be video described. The debut was smartly timed for the Oscars, which drove huge interest. The campaign received more than a half billion impressions, with more than 12mln video views and coverage in 80 media outlets. “Our customers (even the disgruntled ones) said they loved it and Comcast employees said it made them proud to work for the company,” Comcast told us.

The Daily


Google Fiber Arrives in Mesa

Residents in the Westwood neighborhood of Mesa, Arizona, can now sign up for Google Fiber’ s 8 Gig service for $150 per month. It’s also offering its flagship 1 Gig service

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.