With the goal of giving every Xfinity customer the best seat in the house for the Super Bowl, Comcast created an On Demand library of game recaps specifically for its customers. With that, it drove them to upgrade to a higher video service tier through a multichannel marketing campaign. From a behind-the-scenes red carpet prior to the NFL Honors Award Show at Radio City Music Hall brought to consumers online to interviews on social from the Xfinity sports guy Vance McCullough, the company’s tactics brought success—with the numbers to back it up. Xfinity gained more than 405,000 new subs and 260,000 upgrades to the higher tier during that period.

The Daily



Wireless veteran Stephen Stokols joined DISH as evp, Boost Mobile . Stokols, who most recently served as founder/CEO of wireless venture FreedomPop , will report to DISH group

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up