With the goal of giving every Xfinity customer the best seat in the house for the Super Bowl, Comcast created an On Demand library of game recaps specifically for its customers. With that, it drove them to upgrade to a higher video service tier through a multichannel marketing campaign. From a behind-the-scenes red carpet prior to the NFL Honors Award Show at Radio City Music Hall brought to consumers online to interviews on social from the Xfinity sports guy Vance McCullough, the company’s tactics brought success—with the numbers to back it up. Xfinity gained more than 405,000 new subs and 260,000 upgrades to the higher tier during that period.

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