The X1 conversion digital marketing campaign, targeting a total of 3 million customers, has resulted in over 150,000 X1 conversions to date for an overall conversion rate of 5%. Components included a highly interactive web page and a way for eligible customers to quickly place a free X1 upgrade online. This was tied to a well-organized back-end, where customer agents could enter orders to trigger shipments of self-install kits. Through the process, Comcast successfully migrated current customers from legacy TV to the X1 platform by using free equipment swaps or through X1 package upgrades. Comcast estimated a 900% ROI for the campaign.

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Early Signs Positive for Emergency Broadband Benefit Uptake

The FCC’s $3.2 billion Emergency Broadband Benefit program kicked off with a bang Wednesday, and some 825 providers sat ready to answer consumer questions and get folks signed up for subsidies. Thus far, all has gone to plan and consumer interest is coming in either consistent with or in excess of providers’ early predictions.

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