The X1 conversion digital marketing campaign, targeting a total of 3 million customers, has resulted in over 150,000 X1 conversions to date for an overall conversion rate of 5%. Components included a highly interactive web page and a way for eligible customers to quickly place a free X1 upgrade online. This was tied to a well-organized back-end, where customer agents could enter orders to trigger shipments of self-install kits. Through the process, Comcast successfully migrated current customers from legacy TV to the X1 platform by using free equipment swaps or through X1 package upgrades. Comcast estimated a 900% ROI for the campaign.

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Thursday–April 18

WICT Network Looks Back on Two Decades of PAR

It’s that time of year again for The WICT Network’s Signature Luncheon, and this Friday’s fete will be a massive celebration of 20 years of the organization’s PAR initiative.

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Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
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