The X1 conversion digital marketing campaign, targeting a total of 3 million customers, has resulted in over 150,000 X1 conversions to date for an overall conversion rate of 5%. Components included a highly interactive web page and a way for eligible customers to quickly place a free X1 upgrade online. This was tied to a well-organized back-end, where customer agents could enter orders to trigger shipments of self-install kits. Through the process, Comcast successfully migrated current customers from legacy TV to the X1 platform by using free equipment swaps or through X1 package upgrades. Comcast estimated a 900% ROI for the campaign.

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Turning 20: TAC Reaches Milestone, Despite Challenging Landscape

In an era when even the well-funded cable networks are fighting a grueling battle to maintain relevance in the modern media landscape, The Africa Channel recently celebrated 20 years of illuminating what Africa means.

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