Inspired by the spirit of home design, Comcast looked to the magazine format to elevate the XFINITY brand. Not only did magalog result in increased calls or response rates, it led to a significant boost in average monthly recurring charges (MRC). Some 32% of customers from the magalog chose Digital Premier, the highest tier of service. And thanks to the in-depth product presentation of the magalog, average MRC increased 14% due to the higher video and Internet tiers chosen.

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Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal.

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