Cisco Systems
By
| March 1, 2016
In celebration of the marriage of Cisco’s CMTS and Edge QAM technologies—and the offspring it birthed, the evolved Converged Cable Access Platform (CCAP) cBR-8—the company set out to create a memorable theatrical display at 2015’s INTX show at the Imagine Park show floor. The company hired a local dance troupe in Chicago, sent out Save the Dates for its big announcements, and successfully created buzz and excitement surrounding the new product.