In celebration of the marriage of Cisco’s CMTS and Edge QAM technologies—and the offspring it birthed, the evolved Converged Cable Access Platform (CCAP) cBR-8—the company set out to create a memorable theatrical display at 2015’s INTX show at the Imagine Park show floor. The company hired a local dance troupe in Chicago, sent out Save the Dates for its big announcements, and successfully created buzz and excitement surrounding the new product.

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Tuesday–November 10

USA Sports Adds Horse Racing League Deal

Giddy up! USA Sports announced another sports rights acquisition, this time with a new organization called the Horse Racing League.

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