Shibata, named to her current position in January, is responsible for the financial performance and strategic analysis for one of the industry’s largest and most diverse cable portfolios. She puts her personal commitments alongside professional obligations on her work calendar. “That way, I’ve specifically carved out time for my personal life,” she says.


I would like to see women represented more equally amongst the senior leadership ranks across our industry. Even though our presence is improving, we still see the proportion of women thin out when it comes to the biggest jobs… running companies/networks or holding board seats.


Most important aspect of mentoring?

It’s important to find someone with whom you have a genuine connection. My most productive and rewarding mentor/mentee relationships have been with people whom I’ve worked with in the past, and we’ve chosen to stay in touch and maintain a professional and personal relationship.


What inspires you at work? What inspires you away from work?

I love seeing our TV content on the air. It’s so fulfilling to see the process of content creation and distribution and to know that I played a part in bringing it to life. Outside of the office, my husband is one of my biggest inspirations. He’s an entrepreneur and very creative, and he reminds me daily that it’s OK to take risks and to follow my passions.


Best trick for maintaining balance?

I keep all of my personal appointments and hobbies in my work calendar.  I include activities like going to the gym, hanging out with friends, even picking up groceries. That way I’ve specifically carved out time for my personal life, and it makes it harder for me to skip or neglect my personal priorities.


Your favorite trick for unwinding?

A glass of red wine usually does the trick!

The Daily


TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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