Senior Marketing Director
ION Media Networks

A cornerstone of ION’s new marketing department, Addeo oversees consumer, sales, distribution and corporate divisions. She was integral to ION Television’s multimillion-dollar re-launch, which presaged a 67% year-to-year jump in prime time viewers in ’08, according to ION. Addeo cites “learning how to negotiate guilt” and “staying ahead of technology” among the key items for young women in cable. She’s most excited about cable series’ “strong female characters.” From The Closer to Damages, “the door is now wide open for women to land these coveted roles.”

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DISH, SLING Dropping NBC RSNs

DISH and Sling TV are dropping three NBC RSNs at the end of the month. NBC Sports Washington , NBC Sports Bay Area and NBC Sports California will go dark for the pair’s subs, effective March 31.

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