Beales embraces change, and she must now with CTAM’s local chapters going away. Still, Beales’ reshaped CTAM to keep current with a shifting industry. Up next: Summit ’11, which is in NY.
Marketers Education: “Young marketers need to develop their skills in the art and science of marketing. Whether they end up as generalists or specialists, knowing how to develop creative strategy, what constitutes design excellence, how to skillfully analyze results and then crunch the numbers are each and all critical.”
Best Business Book: “Different: Escaping the Competitive Herd by Youngme Moon”