President/CEO
CTAM

Beales embraces change, and she must now with CTAM’s local chapters going away. Still, Beales’ reshaped CTAM to keep current with a shifting industry. Up next: Summit ’11, which is in NY.

Marketers’ Education: “Young marketers need to develop their skills in the art and science of marketing. Whether they end up as generalists or specialists, knowing how to develop creative strategy, what constitutes design excellence, how to skillfully analyze results and then crunch the numbers are each and all critical.”

Best Business Book: “Different: Escaping the Competitive Herd by Youngme Moon”

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Tuesday–September 16

News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

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