Cathy Hetzel
By
| November 6, 2015
Rentrak is closing out a huge year with a planned merger with comScore, opening potential new business avenues for the always client-focused Hetzel. The combination of Rentrak’s set-top box data and comScore’s online media metrics will make the new company a formidable player in the multiplatform measurement arena, bolstered by Hetzel’s institutional knowledge and market savvy.