Rentrak is closing out a huge year with a planned merger with comScore, opening potential new business avenues for the always client-focused Hetzel. The combination of Rentrak’s set-top box data and comScore’s online media metrics will make the new company a formidable player in the multiplatform measurement arena, bolstered by Hetzel’s institutional knowledge and market savvy.

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Programming

ESPN will present a Monday Night Football MegaCast on Sept 21 at 8:15pm, celebrating the NFL in Las Vegas. The matchup between the Saints and Raiders will be simulcast across ABC , and ESPN Deportes will have

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