Corporate President
Rentrak

Hetzel looks into her wellresearched crystal ball to gauge where the industry is going as Rentrak measures movie and TV content on an ever-growing number of devices and platforms. That has led her to launch Rentrak’s video-on-demand business. She calls VOD “a tremendous new revenue stream available to the industry.” Hetzel has also expanded Rentrak’s set-top box-based television measuring business.

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