Corporate President/ President of the Advanced Media and Information Division
Rentrak Corp. 

Since joining Rentrak in 2004, Hetzel has worked to expand media measurement and analytics across the industry. She was key in launching the company’s VOD business and has boosted its STB TV measurement division and OTT solutions. A 29-year cable and media industry vet, she advises the following as a mid-day re-energizer: “Step away from the computer and ‘manage by walking around.’ It always amazes me what I can learn from taking a walk around the office and talking to team members in action.”

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Thursday–October 16

Fragmentation ‘A Real Priority’ as New NBA Deal Begins

The NBA is entering a new era when it tips off the 2025-26 season. Off the hardwood, the league is embarking on a new 11-year media rights deal—one that closes the book on a partnership that stretches back nearly four decades.

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