Robinson hasn’t wasted any time since joining VH1 a couple years ago: Her two shows—“Dating Naked” and “Mob Wives”—have already earned a handful of PROMAX/BDA nominations. As 2016 approaches, Robinson’s focused on maintaining the strength of VH1 strongholds such as “Love and Hip Hop Atlanta,” Mob Wives and “Couples Therapy” while launching new scripted vehicles, original movies and broader unscripted fare. “Projects such as ‘Empire’ and Straight Outta Compton prove that diverse storytelling is monetizable,” she says.

What’s your biggest professional accomplishment in the past 12 months?

It’s the time I’ve spent advising young professionals. I’m also proud of the opportunities I’ve created for diverse professionals.

How can cable better support diversity?

Projects such as Empire and Straight Outta Compton prove that diverse storytelling is monetizable. Therefore, it’s crucial for cable to support diversity at all levels both in front of and behind the camera. This must be reinforced at the executive level, shared with working teams, and with clear measurement and rewards.

What’s been the biggest story in cable this year?

The biggest story in cable this year is multi-platform marketing innovation. While the industry is trying to catch up and monetize non-linear platforms, it still doesn’t release marketers from the obligation to optimize across all consumption portals. We must go where our consumers live, work and play, and be contextually relevant.

The Daily

Subscribe

Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.